Save Mr. Toad's Wild Ride!

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J. Thaddeus Toad

Click the tootin' toad above to learn more about The Great and Powerful Toad.

Mr. Toad Mr. Toad Our View

It is the opinion of those at the Save Mr. Toad web site that the reasons noted for the closing of Mr. Toad's Wild Ride in Walt Disney World are total poop.

We will now address the following comments...

"The Ride was outdated."

We would like to point out that many attractions in Walt Disney World, including Pirates of the Caribbean, It's a Small World, and Space Mountain, have not been upgraded significantly since the early seventies, yet still rank among the most beloved and famous attractions in the world. Age is not directly linked to entertainment value.

If Disney considered the Wild Ride to be outdated, we would not have opposed an upgrade, as has been done to the Disneyland version of Mr. Toad.

Also, if Toad's technology (of painted flats in a blacklit environment) was so outdated, then why is it being used in the brand new Buzz Lightyear ride?
"The Ride was too scary for young children."

Then why has Disney has recently opened such rides as The Twilight Zone Tower of Terror and, just down the path from where Toad Hall used to stand, The ExtraTERRORestrial Alien Encounter, which is described by Disney as "the most frightening thriller of all Magic Kingdom attractions"?

Why was the family-friendly World of Motion attraction in EPCOT recently gutted to be replaced by Test Track thrill ride, the longest and fastest Disney thrill ride ever?
"Winnie the Pooh is more popular than Mr. Toad and his friends."

If the Wind in the Willows characters had been so vigorously marketed by Disney, they would be at least as popular, if not moreso. As it stands, there is absolutely no Mr. Toad merchandise available from Disney (other than the home video), but recently Disney customers received an entire catalog devoted to Winnie the Pooh. They can't complain about poor sales of Mr. Toad merchandise if they don't offer any.

In a recent investigation run by Team Toad, approximately 90% of all Disney Store employees surveyed did not even know who Mr. Toad is. Many of them flatly denied that he was a Disney character at all, even when the evidence of Mr. Toad's Wild Ride and The Wind in the Willows video was brought before them. Some even recommended trying the Warner Bros. store, apparently confusing Mr. Toad with Michigan J. Frog, the singing frog from the WB television commercials.

It should also be noted that Splash Mountain is one of the most popular attractions (as well as being one of the more recently constructed), and the film it is based on, The Song of the South, is not even available on video in the United States. Mr. Toad usually appears on US television every year around Halloween, and more frequently on the Disney Channel. Also, The Adventures of Ichabod and Mr. Toad was recently released on video and is doing tremendous business.
"Mr. Toad's Wild Ride was a slow-loading, low volume attraction."

By all accounts, the new Pooh ride is much less efficient than Toad.

The only logical explanation for shutting down Mr. Toad's Wild Ride is pure greed. The Ride was efficient and very popular, even though it was denied the upgrade that the Disneyland version received. There is plenty of room within the Magic Kingdom to build a Pooh ride, without detracting from the customers' parkgoing experience.

Disney is simply cutting corners by gutting an existing ride to make way for a ride that they think will move more product. The customer has nothing to gain from the destruction of the Wild Ride. This is not what people have come to expect from a company that makes its money by capturing the imagination of children of all ages.

Their intent is best summed up by the words of Disney spokesman Craig Dezern: "People get emotionally attached to the park, and that's what you're seeing played out here."

Truly pathetic. These words are an insult to everything Walt Disney World was designed to be and has come to mean to its many dedicated fans all over the world. If people were not emotionally attached to the park, Disney would not be doing its job. To complain about the very reason for the park's existence and its previous success is nothing short of moronic.

The Save Mr. Toad site was not created with the intent to kill the Winnie the Pooh project, but merely to suggest that there are other available places within the park and that nothing is worth the cost of removing a child's favorite ride forever.

We are not alone in our strong feelings for Mr.Toad. In a recent on-line poll run by the Orlando Sentinel, when asked "Will you miss Mr. Toad's Wild Ride?", 9 out of 10 people said "Yes". Mr. Toad has also scored decisive victories in several other recent online polls.

Please do what you can to let Disney know how unhappy you are with their despicable behavior. Write and call those Disney officials and let them know how you feel about this issue. Download the banner and put it on your own web site and include our URL ( in your signature file to show your support for the Mr. Toad.

And finally, you could let us know how you feel, and we would have used your comments on our Electronic Toad Hall page...but that's closed now.

Thank you for your support.

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